62: Move content out of the SEO department (ENG)

Welcome to my very first podcast in English. In this podcast I would like to start a discussion whether or not content should still be produced by the SEO department. In case you are wondering: in my opinion creating great content and building E-E-A-T takes more than the SEO department can provide. The SEO department adopted the creation of content when nobody saw the opportunities. But living in 2023 we should see that content is a hygiene factor for marketing and building up authority. Especially in times where everyone can create content, you need the best content to build up authority and cut through the noise.

In this podcast I share my light on this subject in 14 minutes.

Music: Snapp Happy – Silvermansound. com