English recording of what I talked about at Emerce Digital Marketing Live 2023 at Amsterdam NL.

I talk about the 4 problems we currently face in SEO and why we should have another approach to SEO. But there is one major issue: is SEO still a channel that brings us what we are looking for? I am very much afraid we cannot justify the investments anymore when we are doing things for SEO. So this is why I think we should transform from SEO to Organic Marketing. In this apprach succes in SEO is a logical outcome.

I talk about two client cases in which I have taken this other approach and what it brought to us in SEO.

Music: Snapp Happy – Silvermansound.com