Succes comes from Helpful Content & E-E-A-T. It’s not just for Google, it’s for your client. Use your channels to spread helpful content and build up E-E-A-T in order to rank better in Google.
“De Jong & Laan are depending less on their brand name because the are largely visible on non-branded search terms”.
“Chantal doesn’t work from tools as a starting point. She looks at the website from a holistic point of view. She carries a lot of SEO expertise and sees our website from the eyes of our audience”.
“Relatively taken the Hypotheekshop.nl turns out the be the company with the most effective SEO strategy”.
Chantal is an author, podcaster, speaker and trainer in SEO. She works as a freelance SEO and content strategist that works in the field of SEO since 2010. She worked on both agency and client side for years.
Last year she published her first book (Dutch only) about creating better content to rank in search engines, not content created around keywords but for your ideal customer. This was way before Google released the Helpful Content Update.
She called her approach Horizontal SEO: not ranking as high as possible but as widely as possible.
Chantal is a speaker at Brighton SEO 2023.
Especially for the Dutch audience I host a podcast on Spotify. The episodes take around 10-15 minutes. In each episode I talk about a specific problem, share insights or a vision and update you about the news in SEO.