Your client
Why not research the informational needs of your customer? Who knows what the client is interested in, finds new chances in Google and can create better content.
Your authority
In times where everyone can create content with the help of AI it will depend on who the source is whether the content will have reach, both in search engines as other platforms.
“De Jong & Laan are depending less on their brand name because the are largely visible on non-branded search terms”.
“Chantal doesn’t work from tools as a starting point. She looks at the website from a holistic point of view. She carries a lot of SEO expertise and sees our website from the eyes of our audience”.
“Relatively taken the Hypotheekshop.nl turns out the be the company with the most effective SEO strategy”.
Chantal is an author, podcaster, speaker and trainer in SEO. She works as a freelance SEO and content strategist that works in the field of SEO since 2010. She worked on both agency and client side for years.
Last year she published her first book (Dutch only) about creating better content to rank in search engines, not content created around keywords but for your ideal customer. This was way before Google released the Helpful Content Update.
She called her approach Horizontal SEO: not ranking as high as possible but as widely as possible.
Especially for the Dutch audience I host a podcast on Spotify. The episodes take around 10-15 minutes. In each episode I talk about a specific problem, share insights or a vision and update you about the news in SEO.
In the SEO Benelux newsletter from week 28 van 2022 they named my podcast as a must listen podcast in the field of SEO.